This story is related to Lecture 5.
G-CASH: Bringing Philippine schools into the m-commerce era
With the introduction of G-Cash, the world's first cashless and cardless mobile commerce service, Globe has brought m-commerce to the Philippines. Now, Globe brings G-Cash to the country's schools and encourages young students to explore the service's limitless possibilities.
G-Cash transforms cellphones into mobile wallets, allowing Globe subscribers to make payments or send remittances, all with a simple text message. It is already accepted as payment in various establishments like fast food chains, bookstores and drugstores. Now accredited by the Bureau of Internal Revenue, G-Cash can be used as a means of payment for renewal of business licenses and income tax.
Early this year, G-Cash won the first award for Best Mobile Messaging Service at the prestigious GSM Association Awards in Cannes, France. Just recently, it won the Most Innovative Mobile Operator Service at the Asian MobileNews Awards in Singapore and was also chosen as the Best M-Commerce Application or Service at the Global Messaging Awards in London.
Questions:
- Why G-Cash can be successfully being implemented in Philippine?
- How does this method can be transferred to Malaysian context?
- Can Mobile Money fulfilling it's promising role in promoting mobile payment in Malaysia?
1 comment:
Q1. is it because of crime? i seriously dunno. i suppose they have the good demographics plus a timely good opportunity for market entry.
Q2. i suppose this new tech is quite premature in Malaysia. the publication is not so much. but i only know a few participating companies.also, i don't think many malaysians know how does it work and therefore are hesitant to use. thus, i think EXPOSURE and give some trial experience to us first to let us "sail through the benefit", i guess through this it would convince us to use it.
Q3. i guess so. after all, i have some good perception of this brand even i never use b4. perhaps i might use it too, some day, near future.:)
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