Google has taken the wraps off plans to sell video advertising online, an ambitious move that could unlock significant additional growth potential for the search giant.
Google said it was adding video ads to meet the needs of its advertisers, some of whom, such as movie studios, need a fully interactive experience to deliver their messages.
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This is a new online marketing tool that companies may consider in the near future. (Lecture 8 - Consumer Behaviour and Online Advertising)
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