Tuesday, May 30, 2006

Pay-per-call in Internet Advertising

Familiar with pay-per-click?
It is a situation where advertisers pay when they receive a click.

How about pay-per-call?

Pay-per-call ads work in a similar way to pay-per-click ads, except that advertisers pay when they receive a phone call rather than a click.

Read this story on Pay-per-Call here.

Lecture 8 - Online Advertising




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