Wednesday, July 26, 2006

Viewing the preview of future TV shows - NBC Promotional Strategy

Fancy of viewing the coming some of the popular dramas sequel before it is being aired?

You may try YouTube as NBC will YouTube video-sharing site to promote its fall television lineup in a strategic partnership that further underscores the Internet's growing role in generating buzz around traditional media shows.

The deal will highlight promos made by or for NBC. They may include clips from new shows or old ones such as "The Tonight Show with Jay Leno," behind-the-scenes interviews and other features largely exclusive to the Internet. NBC also is sponsoring a contest for fans.

YouTube will create a separate channel for NBC video, so that visitors can easily pull up the half-dozen or more items that NBC plans to offer at any given time. It will be similar to channels that other companies, filmmakers and everyday users create.

What is YouTube?
YouTube is, by some measures, the leading video-sharing site on the Internet with its 13 million U.S. visitors viewing 550 million pages in May, according to comScore Media Metrix. YouTube says 60,000 new videos are posted daily.

The site lets amateurs and professionals alike post video -- many of them simply unedited footage from video-capable camera phones and digital cameras -- and easily share them with the entire world for free.

Full story is available here.



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